Awards

We saw this competition as an opportunity to place Colonsay Gin in front of working industry professionals in one of the biggest beverage markets in the world. All of these judges buy liquor for a living. So we are delighted to be awarded a silver medal only three months after launching the product, especially when there were up against close to 600 spirits from around the world competing this year.

About the Competition

The NYISC is part of the International Beverage Competition group that holds international beer, wine, and spirits competitions in New York, Berlin, Melbourne, and Hong Kong, and continues to grow in stature as more producers and trade buyers embrace the philosophy of a blind tasting competition with only real trade buyers judging the competition.

What sets it apart from other international beverage competitions is its TRADE ONLY blind judging panel. The retail store buyer, sommelier, restaurant beverage director, hotelier, distributor and importer are the judges. These judges, whose livelihood rely upon their skill set, truly know what the consumer wants, as they receive on a daily basis the feedback from the consumer of what is good and what will sell.

The medals are awarded on a merit basis by a majority vote. The judges are instructed to grant no awards or medals when, in their opinion, the spirits are not ones they would import, distribute, buy or sell in their businesses based on product and price category. Judges are asked to evaluate the spirits in silence until all panel members have finished their evaluation and then open a discussion to reach a consensus. Judge votes are recorded by a NYISC staff moderator. If there is a significant difference among the judges’ votes, panellists are encouraged to reach a consensus and, if needed, seek counsel from the Head Judge.